De’ Novo- a Management Fest- was organized by the Department of Management Studies of Toc H Institute of Science & Technology, Cochin. This popular college festival, conducted on the 26th and 27th of September 2013, represents a confluence point for management students in India over events dealing with leading burning issues. De’Novo opens avenues for fine tuning innovative skills for future managers- teaching them to ‘be the change you want to see!’
The MWT team was one of the sponsors of De’ Novo this year. We interacted with over 200 students from various colleges across the country, and were given many opportunities to give them details about our various programs in India and abroad. We made full use of marketing propaganda in our kiosks, using banners, stands and leaflets all over the campus and event halls.
On the second day of the festival, we conducted a realistic tele-marketing competition round for the “BEST MANAGER” event. This gave us an opportunity to clearly showcase our products, brand and the opportunities available in overseas education. The contestants were primed about the programs available, and later had to study and use this information during the event. They were required to counsel potential candidates on a particular program, and were given marks out of 10 for the way in which they presented the information. All the six contestants performed beyond our expectations and were very impressed with the opportunities offered by MWT.
Sonia, Anna, Chinku, Jidhin, Justin and Rajesh were the event coordinators from MWT and they all did a terrific job – we look forward to many enquiries from the students who have been made aware of the opportunities that MWT provides! The prestigious Toc H college will also assuredly call us for such events in future, leaving us with an open window of opportunity for further marketing endeavors.
